TK Maxx Tote Bags

Design & Art Direction

The brief:

The brief was to design tote bags for TK Maxx’s customers. These were to be a variety of different sizes and materials.

The process:

We were given eight different categories that we needed to address with our designs. I researched current trends and specifically thought about placement, being bold and making them unique, whilst appealing to a wide audience.

The Outcome:

Here are a few of the final designs in store: