Homepage Hero Images for Bouncepad

Art Direction, Photography & Concept

We were having issues with the amount of time people were spending on our homepage. As the Communications Manager, I assessed the content on the homepage and pitched the idea of creating eye-catching, staged hero images. The Bouncepad e-commerce store is our shop front, so these images needed to draw people in and explain what our products do. I managed the project and one other employee, including designing the sets and managing the budget. We built four different sets that represented different environments (retail, hospitality etc.) and shot four final images. These are presented in a sliding carousel at the top of the homepage. The outcome was a decrease in bounce rate and an increase in average time spent on the homepage (from 20 seconds to 1 minute).