TK Maxx Gift Cards
TK Maxx Gift Cards
Design & Art Direction
The brief:
Every year TK Maxx releases four new Christmas Card Designs for the upcoming Christmas season. Their gift card initiative is very popular - the designs are used for organic and paid social media assets leading up to Christmas. For this reason, it’s crucial the designs are eye-catching, unique and festive. We were given four categories we needed to address and the client emphasised the importance of the designs following current design trends and the ability to stand out from the crowd.
The process:
Each year myself and a Senior Art Director would research trends associated with the four chosen pillars. We would pitch a deck of over 40 diverse designs.
These are made into both physical and digital gift cards, so we needed to think about the physical side as well as how these would look in social assets and how we could animate them and add character to them.
The Outcome:
These are a few of my favourite gift card designs I did for TK:
