Nomad - Goodfellas Pizza

concept, Design & Art Direction

The brief:

Goodfellas approached Hogarth wanting to establish their ‘Godmother’ character with their audience. They had just released a TV Ad introducing her character and wanted content for social media and OOH initiatives. 

The process:

We began with a brainstorming session with the client and then tackled the brief between myself, a Copywriter and a Senior Art Director. 

We explored classic ‘mobster’ motifs to fit with the ‘Godmother’ character. This meant drawing on the look and feel and tone of voice of 90s movies, to re-create posters fit for your favourite mobster classics.

The Outcome:

We shot a bank of photographs and moving image clips, provided designs and copy lines to provide the clients with endless combinations of short videos and images to share on their socials. 

We also provided 6 final outcomes for the OOH initiatives.